Direct mail, with a clear focus.
I'm Ihsan Beezer. Beezer Solutions is my focused direct-mail service for home service contractors.
Why home services is personal to me
My father is a contractor. Throughout my life, I've seen the ups and downs that come with his work. I've been on job sites with him, too.
I'm not a contractor myself. But my connection to this industry isn't something I picked from a list. It comes from my family and from growing up around the work.
Beezer Solutions is the company I wish my father had during his busiest years: a focused service to help keep his business in front of the people he wanted to reach.
Start with the people who know you
A past customer already knows your name. But when another job comes up, they may need a reminder that you're still there. That's where we usually begin: with the customer list you've already built, and a postcard campaign that gives people a reason to get back in touch.
The thinking behind the mail
I want the campaign to have a clear job. Who are we trying to reach? Which service do you want them to call about? What can we say that is useful, relevant and easy to act on?
That means paying attention to the audience, the message, the offer and the mailing schedule. A postcard is the visible part. The decisions behind it matter too.
A focused service, not a full marketing department
Beezer Solutions handles postcard campaign planning, development and mailing coordination. Customer reactivation is the usual starting point. Campaigns to reach new homeowners are also available.
You don't have to hand over your website, social media or entire marketing operation. This is one part of your marketing, managed with care.
A person you can talk to
Beezer Solutions is led by me, not presented as a large agency. I want you to understand what we're mailing, who we're reaching and why.
If you're a home service contractor and want to explore direct mail, let's talk about your business and whether it fits.
Let's talk about your next campaign